Thursday, April 24, 2008

Shoes - make the perfect move


Got the right dress and the right make-up. And yet you feel something is missing, something is wrong. Well, here it is: The pair of shoes. Read on to know how to get it
Designers tips on right shoes
New Delhi: Imagine wearing a smart dress, but your footwear is all out of place. The importance given to matching one's attire with the right pair of shoes has seen an increase in the footwear variety available in the Indian market today.
Mumbai-based fashion designer Narendra Kumar feels that shoes are one of the most important dress accessories and it enhances a person's look manifold.
"It is very important to match the right footwear with the right attire. For example, we all know that sneakers are for sports wear and shiny heels usually go well with dressy evening wear," Shalini Gupta, head designer of What's Pink, an accessories brand, told us.
However, the designer clarified that teaming up the right footwear does not necessarily mean that the shoes have to be of the same colour to gel well with one's outfit.
Budding shoe designer Swati Mehrotra seconds the thought. She said: "One's shoes can either make or break one's look. Yes, it is important to match the shoes but one can always experiment with his/her shoes."
As far as the trends reflect, shoes in basic colours like black, white, brown, cream and tan would always occupy a major chunk of our shoe racks. Over the years, however, people have come to terms with other unconventional colours like red, purple, yellow and green as well.
"Nowadays we have a huge variety of footwear to choose from so we can play with colours, different heels, different materials and styles. The availability of such variety has fuelled the consumer's need to have multiple options," explained Gupta.
In Mehrotra's opinion, although the basic colours always look classic, treatment with other colours have made them more interesting. "Patents, prints and embossing give these colours a whole new twist," she said.
She added: "It is definite that on wearing yellow shiny sneakers a person will be visible among many in a party. But sporting a pair of shoes that matches the outfit makes one look more elegant."
Gupta attributes the changing fashions and preferences of consumers as the reason behind the burgeoning demand in the Indian market.
Since there is a myriad range of shoes available in the Indian market, it has become much easier for consumers to choose what suits their feet and style.
"The international exposure has forced local retailers and manufacturers to compete for better quality and styling to increase their sales," said Gupta.
Source: Indo-Asian News Service

Friday, April 18, 2008

Friday, April 11, 2008

http://www.stylekandy.com


THE SWATI MODO LINE OF SHOES



After collecting raving reviews for her designs at the recent Lakme Fashion Week Autumn Winter 2008, Designer Swati Modo is currently working on designing a shoe collection for JJ Vallaya and Zubair Khirmani at the next season of Wills India Fashion Week Spring Summer 09. Being a complete animal lover, Swati Mehrotra also, keenly designs shoes for pets, as she did for her own dog.
Says Ila Arun, “The client plays a very important role to express what he or she wants in their shoes. She (Swati) makes sure that proper justice is done to their feeling and emotions. This, I think is what sets them apart. Creating made to order shoes helps them customize each and every piece. It adds that extra personal touch”
The label SWATI MODO uses unique materials from a wide spectrum of places while creating a shoe. This can go to an unimaginable extent. For instance, they can use raw waste rubber as sole, or an old pair of denims as the shoe upper. They may also use diamond taken from Queen Elizabeth crown! So they don’t really have any limitations of prices. Designer Swati Mehrotra has done a concept gents footwear based on rare Italian art. It has leather printed with similar patterns you find in Italian history.
Explains the designer herself, “We make a dream come to reality! Not only aesthetically but comfort is at prime concern. We use best quality material, not necessarily expensive, to ensure utmost comfort! Doing shoes for special needs is also something I enjoy. Recently, we made a shoe pair for bank manager who had major foot problem where the size of one foot was a kid-sized 3 and the other was a full grown 9!”

Karmik Varma

Femina


FHM!!!WITH THE MOST AMAZING MODEL!!!


pIC by sheKHAR SHARMA


whats hot 11th april


mid day! 10th april