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Shoeology

SHOEOLOGY
Footwear designer Swati Modo blogs about her facination with the world of shoes
"The world of shoes has fascinated me since childhood..."
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Shoeology
The world of shoes has fascinated me since childhood, so much so that I wanted to be around shoes all the time! Hey, we all like observing people, particularly their facial expressions, to analyse their personality. As for me, I have always been interested in studying their footwear!
I still remember a conversation with my dad when I was a little kid. I had asked him why we need to wear shoes. He patiently explained why and then introduced me to a well known saying: "Judge a man by his shoes". It was that day I inculcated this habit. Whenever I meet someone, I observe their footwear. In college, I used to sit for hours in the canteen... just to watch people moving in and out wearing all kinds of shoes. Shoes were all I saw and shoes were all I wanted to see.
Every time I go shopping, I buy a new pair of shoes. I have even noticed on occassion that while buying shoes, many people tell the salesmen that a particular shoe is better off with or without a strap or an embellishment but eventually they would settle for something which was just "doable".
As I grew up, this observation became more acute and I enrolled myself in a footwear designing institute. Here I realised that my product USP was customisation. And sure enough, I have had many clients coming in with their specifications... a boy who wanted a five-inch heeled shoe because of a taller girlfriend, a bride-to-be who wanted her bridal shoes embellished with Swarovski crystals, and a gentleman who was so in love with one of his suede jackets that once it was worn out he wanted me to re-incarnate it as a shoe. Cheers

In Marie Claire

At Fashion moksha!!!

Bottom of Attraction by Swati Modo

Swati Mehrotra,inspired by the vibrant colors of human character, memories and moods,emotions and endeavors,gave birth to her very own exquisite signature brand for avant-garde hi-fashion footwear known as 'Swati Modo'. She has a thirst for exploration and a desire for creation rather than simply resurrecting the old and the existing ideas. With her underlying belief that feet are the foundation of your body-let's pamper them!
Swati showcased her exquisite collection for the first time under the debutant designer 'Rimjhim' at the Lakme Fashion Week on the 16th of October '07.
Led by her passion to design, to create, and to astound,Swati reached the Footwea Design and Development Institute (FDDI), where her talent was nurtured while her dreams and aspirations were brought to life.
An amalgamation of cutting edge creative designs and impeccable craftsmanship, Swati Modo delivers to those who believe that fashion begins at their feet!

for more:
http://www.fashionmoksh.com/News_Features/Bottom-of-Attraction-by-Swati-Modo.aspx