Saturday, June 28, 2008
Friday, June 20, 2008
Thursday, June 19, 2008
THE HINDu(online)
Shoe laundry
After acquiring protective lacquers for their cars and reinforced cement for that leaky corner of the ceiling, Delhiites this monsoon can divert their attention to the much neglected pair of sneakers.
Made to trudge through muck and mire for most of the rainy season, soaked loafers now have a new friend in Swati Mehrotra whose new showroom promises a “shoe laundry” service among other things.
Stating that the concept of shoe laundry is in vogue in Mumbai, customised footwear designer Swati Mehrotra says that for the first time denizens of the Capital will get a chance to give their shoes for laundry. “We clean the shoe, change the sole, embellish it and alter the shape. The shoe can be of leather or any other material,” adds Swati, who opened her showroom at Hauz Khas Village here this past week.
In the haute designer footwear business since last year, Swati also makes customised shoes in which dozens of operations go into the construction of such tailor-made shoes. “The important step is in the creation of the shoe last, a hand-carved wood or moulded plastic replica of the human foot. After recording over 35 measurements from a footprint that shows the distribution of body weight, the artisan judges the symmetry of the toes, calibrates the height of the big toe and the contour of the instep,” adds Swati, who also designs shoes for pets and comfort shoes for children suffering from polio.
Madhur Tankha
http://www.hinduonnet.com/thehindu/thscrip/print.pl?file=2008061752450300.htm&date=2008/06/17/&prd=th&
After acquiring protective lacquers for their cars and reinforced cement for that leaky corner of the ceiling, Delhiites this monsoon can divert their attention to the much neglected pair of sneakers.
Made to trudge through muck and mire for most of the rainy season, soaked loafers now have a new friend in Swati Mehrotra whose new showroom promises a “shoe laundry” service among other things.
Stating that the concept of shoe laundry is in vogue in Mumbai, customised footwear designer Swati Mehrotra says that for the first time denizens of the Capital will get a chance to give their shoes for laundry. “We clean the shoe, change the sole, embellish it and alter the shape. The shoe can be of leather or any other material,” adds Swati, who opened her showroom at Hauz Khas Village here this past week.
In the haute designer footwear business since last year, Swati also makes customised shoes in which dozens of operations go into the construction of such tailor-made shoes. “The important step is in the creation of the shoe last, a hand-carved wood or moulded plastic replica of the human foot. After recording over 35 measurements from a footprint that shows the distribution of body weight, the artisan judges the symmetry of the toes, calibrates the height of the big toe and the contour of the instep,” adds Swati, who also designs shoes for pets and comfort shoes for children suffering from polio.
Madhur Tankha
http://www.hinduonnet.com/thehindu/thscrip/print.pl?file=2008061752450300.htm&date=2008/06/17/&prd=th&
Saturday, June 14, 2008
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