Meet the diva of conceptual designer footwear
A revolution in the glamorous world of designer footwear is in the offing! Meet the young, determined, zestful and affable leader of the movement, Swati Mehrotra - the creator who's already creating waves in the world of haute designer footwear in India. With unique concepts inspired by green freshness of Nature, romantic Rainfall at Taj, Jaws and Paws of the animal kingdom , glamour of the risque Streetwalker (prostitute), the ever popular Holiday, hi-tech Gizmo and calm 'n' blue of Aqua etc, Swati is already on the way to stardom! Inspired by her father, Ajay K. Mehrotra, the youngest CA of his time and the determination to do something different with the encouragement of her teacher, Ms Huma, Swati embarked on a journey to make her mark in the world of high fashion conceptual Indian designer footwear.
Although initially more into dancing and singing, Swati was taken aback when her teacher told her that she had an artist, a designer in her. That's when she started dreaming of being a fashion designer. But soon she realised that she didn't just want to be a 'me too' fashion designer, that's when she opted for footwear designing. Got into FDDI to her pursue her dreams. Many told her that footwear designing or crudely speaking shoe designing wasn't a glamorous career and it was a man's world. She didn't lose her heart. She wanted to do something unique by not deviating from her goal to make her presence felt. Be in an arena where she will be the centre of attraction. Swati successfully completed her course and went Mumbai-wards. She exhibited her footwear concepts in JW Marriott, Mumbai. Her work was appreciated by the likes of Ila Arun and Poonam Sinha (Shatrughan Sinha’s wife) and a host of other celebrities from Bollywood and world of fashion. And now she has her own signature brand - “Swati Modo’ or Swati’s conceptual hi-fashion for the footwear world - a brand that speaks for herself and her concepts. She’s already a trendsetter...She doesn’t want to be known just as a designer, she wants to be a creator of designs who has chosen footwear as her medium of expression for the time being. A view her faculty in FDDI also endorse. One of them says in a lighter vein that while Swati was absolutely ‘brilliant with concepts and presentations’ she was ‘just about okay with technical aspects!’
Solely for the reason that the sole is actually the soul of, the centre of a human being’s standing in life. That’s why it’s so important for people to stand on their own feet! Swati is taking care of this ‘feet’, this soul of humankind. All her handcrafted creations have a concept, a thought behind them. They are not assembly-line designs, they are meticulously designed by leather technicians from
keep a watch to know more on swatimodo products there s lots to come!!!!!
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